Ames Power Sports L.C. was established in 1981 by Bill Schwertley and Gary Swartz. They operated a motorcycle/snowmobile repair shop in Nevada, IA called S&S Cycle. Bill worked as the mechanic and Gary ran the parts and sales. Donna Rasmusson joined them in 1984 as the part-time bookkeeper. She became the sales manager in 1991. We three are the nucleus of our business. We have been very fortunate to have an excellent staff join us along the way.
Our first franchise line was Yamaha snowmobiles in 1983. In 1985 the first 4-Wheelers were introduced and we picked up the Yamaha ATV line. In 1988, we had the opportunity to purchase the land at our current location, 2312 E. Lincoln Way, Ames, IA, and Ames Power Sports L.C. was born. We added Yamaha motorcycles in 1998, and Yamaha side by side utility vehicles in 2004 to complete our line-up.
Our service department is extremely skilled in the performance aspects of our products. Our sales and parts staff have extensive power sports backgrounds, and continue to grow through sales training offered by the manufacturer, and attending dealer shows to keep informed on new products.
Our business was built on our reputation for excellent and courteous service to our customers. We have maintained that status over the past 30+ years through the referrals from our great customer base!
Sadly, our business partner, Gary Swartz passed away in May, 2014. He will always be remembered for his knowledge and smile.